Adobe, Google Appreciate Apple Providing Review Guidelines To App Developers : Apple loosens its tighthold on its application review system and gives away its guidelines. For the first time it has published guidelines on how it decides programs that could be sold through its App Stores.
Apple has long faced criticism on its review process and developers maintain that it is opaque and arbitrary.This year it even faced a furore when a jigsaw puzzle with scantily dressed women was taken off but similar contents of a sports illustration remained.
Analysts say Apple has grown aware of its smartphone market competition and so is extending its reach to developers whose applications have helped it become a success.It has tough competition from Android,the mobile operating system by Google which has grown by 886 pecent during the second quarter,as reported by Canalys.
Apple acknowledged it might impress upon as a comapny of "control freaks" but adds “maybe it’s because we’re so committed to our users and making sure they have a quality experience with our products".Though the list bars inclusion of pornography or violent images,mimicking features that are already on the iPhone, still leaves much to interpretation.For example, Apple says that “apps that are not very useful or do not provide any lasting entertainment value may be rejected.”
Many developers who had expressed frustration earlier are happy with Apple's move.They were candid with a sigh of relief.
Apple also said it would begin to allow developers to use third-party tools to create applications for its iOS mobile operating system, which is used on the iPhone, iPad and iPod Touch. It had banned the same in April.This change will lead developers to easily convert applications written for other types of mobile phones.
Also overpowering its earliers rules, Apple's new move specifies that developers can include advertisements in their applications that come from outside companies.
Omar Hamoui, the former chief executive of AdMob,Google who is now the vice president for product management at Google, said in a blog post that the changes were “great news for everyone in the mobile community".
Analysts say that Apple maybe trying to keep federal regulators at bay.The Federal Trade Commission had begin to ask questions about Apple’s approach to competition due to the ban on third-party tools and the uncertainty about outside ads and this might just be a good way to keep the apple intact from regulators' fury.
